Ecommerce presentation showing payment flow

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UX Best Practice

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Title

When integrating Ivy’s payment method into your checkout, you have two main approaches to consider.
  • Approach 1: Use a neutral label
    • "Pay by Bank" - Standard term that clearly communicates the payment is processed through the customer’s bank
    • "Instant Bank Transfer" - Alternative label that emphasises speed, ideal when you also offer traditional bank transfers
  • Approach 2: Brand it as your own
    • Create a custom name using your brand (e.g., "{Brand name} Pay")
    • This option allows full alignment with your existing branding

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Subtitle

A clear subtitle helps customers understand the key benefits of this payment option.
  • Suggested implementation:
    • Subtitle: “Pay directly from your bank account — secure, instant, and no card needed”
    • Ensure the subtitle appears directly beneath your payment method title at checkout

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Bank Logos

Show logos of popular banks to build trust and familiarity.
  • Suggested implementation:

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Default positioning

Position Pay by Bank as the default and primary payment option.
  • Suggested implementation:
    • Place Pay by Bank as the first payment option in your list
    • Pre-select it by default if possible
Build trust by recommending Pay by Bank
  • Suggested implementation:
    • Add a “Recommended” label next to Pay by Bank
    • Use consistent styling with other UI elements in your payment flow
Ecommerce tooltip example showing payment information

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Educational tooltip

Add a tooltip icon next to “Pay by Bank” that shows key information on hover/tap.
  • Suggested copy:
    • What is Pay by Bank? Like a bank transfer, but easier. Instant and automatically set up for your purchase. As secure as online banking. You approve the payment directly with your bank.

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Dynamic CTA

Set clear expectations about the next step by adding a dynamic CTA when Pay by Bank is selected
Dynamic CTA example showing 'Continue to select your bank' button
  • Suggested implementation:
    • On the final page before redirecting to Ivy, label the CTA “Continue to select your bank”

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Translations

English

Pay by bank / Instant bank transfer

Pay directly from your bank account — secure, instant, and no card needed.

Recommended

Deutsch

Sofortüberweisung / Echtzeit-Überweisung

Direkt von Ihrem Bankkonto zahlen — sicher, sofort und keine Karte erforderlich.

Empfohlen

Nederlands

Betaal via je bank

Direct vanaf uw bankrekening betalen — veilig, direct en geen kaart nodig.

Aanbevolen

Svenska

Bankbetalning

Betala direkt från ditt bankkonto — säkert, snabbt och utan kort.

Rekommenderad

Français

Virement instantané

Payez directement depuis votre compte bancaire — sécurisé, instantané, et sans carte.

Recommandé

Italiano

Paga con la tua banca

Paga direttamente dal tuo conto corrente — sicuro, istantaneo e senza carta di credito.

Consigliato

Español

Pagar con Cuenta Bancaria

Pague directamente desde su cuenta bancaria — seguro, instantáneo y sin necesidad de tarjeta.

Recomendado

Português

Pagamento instantâneo

Pague diretamente da sua conta bancária — seguro, imediato e sem necessidade de cartão.

Recomendado

Polski

Płać przez bank

Płać bezpośrednio z konta bankowego — bezpiecznie, natychmiastowo, bez potrzeby użycia karty.

Polecane

Slovenčina

Okamžitá banková platba

Plaťte priamo z Vášho bankového účtu — bezpečne, okamžite a bez potreby karty.

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