One-off Payments

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Best practices

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Title

• Approach 1: Use a neutral label
  • “Pay by Bank” - Standard term that clearly communicates the payment is processed through the customer’s bank
  • “Instant Bank Transfer” - Alternative label that emphasises speed, ideal when you also offer traditional bank transfers
• Approach 2: Brand it as your own
  • Create a custom name using your brand (e.g., “{Brand name} Pay”)
  • This option allows full alignment with your existing branding

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Subtitle

• Suggested implementation:
  • Subtitle: “Pay directly from your bank account — secure, instant, and no card needed”
  • Ensure the subtitle appears directly beneath your payment method title at checkout

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Bank Logos

• Suggested implementation:
  • Include the logos of the most popular banks in the region.
  • Download bank logos

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Default positioning

• Suggested implementation:
  • Place Pay by Bank as the first payment option in your list
  • Pre-select it by default if possible

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Recommended label

• Suggested implementation:
  • Add a “Recommended” label next to Pay by Bank
  • Use consistent styling with other UI elements in your payment flow

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Educational tooltip

• Suggested copy:
  • What is Pay by Bank?Like a bank transfer, but easierInstant and automatically set up for your purchaseAs secure as online bankingYou approve the payment directly with your bank

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Dynamic CTA

• Suggested implementation:
  • On the final page before redirecting to Ivy, label the CTA “Continue to select your bank”

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Translations