One-time payments

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Suggested integration

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Title

When integrating this payment method into your checkout, you have two main approaches to consider:

• Option 1: Brand it as your own

  • Use your brand name to create a custom payment method (e.g., “{Brand name} Pay”). You’re in control of the naming, allowing you to align it with your existing branding.
  • Benefit: This builds trust by making customers feel the payment is being processed directly by you, increasing the likelihood that it will be selected.
  • Example: “MetroPay”

• Option 2: Use a neutral label When opting for a neutral label, choose between:

  • “Pay by Bank”

    • Use this standard term as an unbranded payment method.
    • Benefit: Makes it clear to customers that the payment is processed directly with their bank, providing reassurance and a sense of security.
    • Best for: Most checkout scenarios, especially as this term gains recognition.

  • “Instant Bank Transfer”

    • Use this alternative when you also offer traditional bank transfers as a payment method.
    • Benefit: Clearly differentiates from slower bank transfer options and emphasizes the speed advantage.
    • Best for: Checkouts that include multiple bank-based payment methods.

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Bank Logos

• Show logos of the most popular banks in your region.

  • Why?

    • Recognised logos provide reassurance, signalling that the payment is secure and directly handled by the customer’s bank.
    • This helps users understand that a wide variety of banks are available. Even if their specific bank isn’t shown, they’ll assume theirs is available, increasing confidence in continuing.
    • Seeing bank logos also sets the expectation for the next step, where they’ll be asked to select their bank. This prepares users for the upcoming process and has been shown to increase conversion by reducing uncertainty.

  • Download bank logos

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Subtitle

• Recommended subtitle: “Pay directly from your bank account — secure, instant, and no card needed.”
  • Why? The subtitle emphasizes the key benefits, addressing concerns about security, instant processing, and the convenience of not needing a card.

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Badge

• “Recommended” badge: Consider adding a “Recommended” label styled to fit your branding

  • Why? Featuring a “Recommended” badge boosts both conversion and checkout share, as users are more likely to choose an option that appears to be the top recommendation.

• “Fastest” badge: Use a “Fastest” badge in payment selection screens where the only other option is a manual bank transfer.

  • Label manual transfers clearly: We recommend explicitly labeling regular bank transfers as “Manual” to differentiate between the options. For example, use “Manual SEPA” to indicate that the process may take longer.
  • Why? This clearly informs customers that they have the option for a fast, automated bank transfer, compared to a slower, manual process.

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Additional Info Tooltip

• Provide additional details: Include an info icon next to the payment option title that displays a tooltip when clicked or hovered over.
  • Why? This helps users who are unfamiliar with the method understand how it works.

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Default positioning

• Position it first in the list of payment methods: Position “Pay by Bank” as the first option on the checkout page. Pre-select Pay by Bank to streamline the payment process for users.
  • Why? Positioning it first increases trust by signaling that it’s your preferred method, while pre-selecting reduces friction. This leads to a higher share of checkout as it simplifies the decision-making process for customers.

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Translations

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Main content

Language	Title	Subtitle	Badge
English	Pay by Bank / Instant Bank Payment	Pay directly from your bank account — secure, instant, and no card needed.	Recommended / Fastest
Deutsch	Sofortüberweisung	Direkt von Ihrem Bankkonto zahlen — sicher, sofort und keine Karte erforderlich.	Empfohlen / Am Schnellsten
Nederlands	Betaal via je bank	Direct vanaf uw bankrekening betalen — veilig, direct en geen kaart nodig.	Aanbevolen / Snelste
Français	Virement instantané	Payez directement depuis votre compte bancaire — sécurisé, instantané, et sans carte.	Recommandé / Le Plus Rapide
Español	Pagar con Cuenta Bancaria	Pague directamente desde su cuenta bancaria — seguro, instantáneo y sin necesidad de tarjeta.	Recomendado / Más Rápido
Polski	Płać przez bank	Płać bezpośrednio z konta bankowego — bezpiecznie, natychmiastowo, bez potrzeby użycia karty.	Polecane / Najszybsze

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Tooltip · E-commerce

Language	Header	Content
English	What is Pay by Bank?	Like a bank transfer, but easier Instant and automatically set up for your purchase As secure as online banking You approve the payment directly with your bank
Deutsch	Was ist eine Sofortüberweisung?	Wie eine Banküberweisung, aber einfacher Sofort und automatisch für Ihren Einkauf eingerichtet So sicher wie Online-Banking Sie genehmigen die Zahlung direkt bei Ihrer Bank
Nederlands	Wat is Betaal via je bank?	Zoals een bankoverschrijving, maar eenvoudiger Direct en automatisch ingesteld voor uw aankoop Even veilig als internetbankieren U keurt de betaling direct goed bij uw bank
Français	Qu’est-ce que “Virement instantané” ?	Comme un virement bancaire, mais plus simple Instantané et automatiquement configuré pour votre achat Aussi sécurisé qu’une banque en ligne Vous autorisez le paiement directement avec votre banque
Español	¿Qué es Pagar con Cuenta Bancaria?	Como una transferencia bancaria, pero más fácil Instantáneo y configurado automáticamente para su compra Tan seguro como la banca en línea Usted aprueba el pago directamente con su banco
Polski	Czym jest “Płać przez bank”?	Jak przelew bankowy, ale łatwiejszy Natychmiastowy i automatycznie skonfigurowany dla Twojego zakupu Równie bezpieczny jak bankowość internetowa Zatwierdzasz płatność bezpośrednio w swoim banku

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Tooltip · Financial services and Crypto

Language	Header	Content
English	What is Pay by Bank?	Like a bank transfer, but easier Instant and automatically set up for your deposit As secure as online banking You approve the deposit directly with your bank
Deutsch	Was ist eine Sofortüberweisung?	Wie eine Banküberweisung, aber einfacher Sofort und automatisch für Ihre Einzahlung eingerichtet So sicher wie Online-Banking Sie genehmigen die Einzahlung direkt bei Ihrer Bank
Nederlands	Wat is Betaal via je bank?	Zoals een bankoverschrijving, maar eenvoudiger Direct en automatisch ingesteld voor uw storting Even veilig als internetbankieren U keurt de storting direct goed bij uw bank
Français	Qu’est-ce que “Virement instantané” ?	Comme un virement bancaire, mais plus simple Instantané et automatiquement configuré pour votre dépôt Aussi sécurisé qu’une banque en ligne Vous autorisez le dépôt directement avec votre banque
Español	¿Qué es Pagar con Cuenta Bancaria?	Como una transferencia bancaria, pero más fácil Instantáneo y configurado automáticamente para su depósito Tan seguro como la banca en línea Usted aprueba el depósito directamente con su banco
Polski	Czym jest “Płać przez bank”?	Jak przelew bankowy, ale łatwiejszy Natychmiastowy i automatycznie skonfigurowany dla Twojej wpłaty Równie bezpieczny jak bankowość internetowa Zatwierdzasz wpłatę bezpośrednio w swoim banku