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Best practices

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Title

When integrating Ivy’s payment method into your checkout, you have two main approaches to consider.

  • Approach 1: Use a neutral label

    • “Pay by Bank” - Standard term that clearly communicates the payment is processed through the customer’s bank

    • “Instant bank transfer” - Alternative label that emphasises speed, ideal when you also offer traditional bank transfers

  • Approach 2: Brand it as your own

    • Create a custom name using your brand (e.g., “{Brand name} Pay”)

    • This option allows full alignment with your existing branding

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Subtitle

A clear subtitle helps customers understand the key benefits of this payment option.

  • Suggested implementation:

    • Subtitle: “Pay directly from your bank account — secure, instant, and no card needed”

    • Ensure the subtitle appears directly beneath your payment method title at checkout

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Bank Logos

Show logos of popular banks to build trust and familiarity.

  • Suggested implementation:

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Default positioning

Position Pay by bank as the default and primary payment option.

  • Suggested implementation:

    • Place Pay by bank as the first payment option in your list

    • Pre-select it by default if possible

Build trust by recommending Pay by bank

  • Suggested implementation:

    • Add a “Recommended” label next to Pay by bank

    • Use consistent styling with other UI elements in your payment flow

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Educational tooltip

Add a tooltip icon next to “Pay by bank” that shows key information on hover/tap.

  • Suggested copy:

    • What is Pay by Bank?Like a bank transfer, but easierInstant and automatically set up for your purchaseAs secure as online bankingYou approve the payment directly with your bank

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Dynamic CTA

Set clear expectations about the next step by adding a dynamic CTA when Pay by bank is selected

  • Suggested implementation:

    • On the final page before redirecting to Ivy, label the CTA “Continue to select your bank”

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Translations

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Main content

LanguageTitleSubtitleBadge
EnglishPay by bank / Instant bank transferPay directly from your bank account — secure, instant, and no card needed.Recommended
DeutschSofortüberweisung / Echtzeit-ÜberweisungDirekt von Ihrem Bankkonto zahlen — sicher, sofort und keine Karte erforderlich.Empfohlen
NederlandsBetaal via je bankDirect vanaf uw bankrekening betalen — veilig, direct en geen kaart nodig.Aanbevolen
SvenskaBankbetalningBetala direkt från ditt bankkonto — säkert, snabbt och utan kort.Rekommenderad
FrançaisVirement instantanéPayez directement depuis votre compte bancaire — sécurisé, instantané, et sans carte.Recommandé
ItalianoPaga con la tua bancaPaga direttamente dal tuo conto corrente — sicuro, istantaneo e senza carta di credito.Consigliato
EspañolPagar con Cuenta BancariaPague directamente desde su cuenta bancaria — seguro, instantáneo y sin necesidad de tarjeta.Recomendado
PortuguêsPagamento instantâneoPague diretamente da sua conta bancária — seguro, imediato e sem necessidade de cartão.Recomendado
PolskiPłać przez bankPłać bezpośrednio z konta bankowego — bezpiecznie, natychmiastowo, bez potrzeby użycia karty.Polecane
SlovenčinaOkamžitá banková platbaPlaťte priamo z Vášho bankového účtu — bezpečne, okamžite a bez potreby karty.Odporúčané

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Tooltip

LanguageHeaderContent
EnglishWhat is Pay by Bank?Like a bank transfer, but easier
DeutschWas ist eine Sofortüberweisung? / Was ist eine Echtzeit-Überweisung?Wie eine Banküberweisung, aber einfacher
NederlandsWat is Betaal via je bank?Zoals een bankoverschrijving, maar eenvoudiger
SvenskaVad är Bankbetalning?Som en banköverföring, fast enklare
FrançaisQu’est-ce que “Virement instantané” ?Comme un virement bancaire, mais plus simple
ItalianoCos’è Paga con la tua banca?Come un bonifico bancario, ma più semplice
Español¿Qué es Pagar con Cuenta Bancaria?Como una transferencia bancaria, pero más fácil
PortuguêsO que é Pagamento instantâneo?Como uma transferência bancária, só que mais fácil
PolskiCzym jest “Płać przez bank”?Jak przelew bankowy, ale łatwiejszy
SlovenčinaČo je Okamžitá banková platba?Ako bankový prevod, len jednoduchší